Google Ads

Paid Campaigns Engineered Around Cost-Per-Acquisition

Search, display, shopping, and remarketing campaigns built, tested, and optimized every week — not set up once and left alone.

Paid media manager reviewing Google Ads campaign performance
Introduction

Every Campaign Type, Tied to One Account Structure

Most accounts we inherit are set up as isolated campaigns with no shared structure — we rebuild around a single account architecture so budget can move to what's working.

That means search, display, shopping, and remarketing all report into the same conversion tracking, reviewed against the same targets.

Inside This Service

What's Included in Google Ads

Campaign types and capabilities scoped to what fits your funnel.

Search Campaigns

High-intent keyword targeting for people actively searching for what you offer.

Display Campaigns

Visual ads across the Google Display Network for awareness and retargeting.

Shopping Campaigns

Product-level ads for e-commerce catalogs, built for feed accuracy.

Remarketing

Ads targeted at past visitors, sequenced by how far they got in your funnel.

Keyword Targeting

Match types and negative keyword lists tuned to protect budget.

Audience Targeting

Demographic, in-market, and custom audience layers added where they help.

Conversion Tracking

Accurate tracking set up before spend increases, not after.

Campaign Optimization

Weekly bid, budget, and creative adjustments based on real performance.

Our Process

Our Google Ads Process

From account audit to weekly optimization, structured around your conversion goals.

Discover

We audit your market, channels, and current performance to find where the real opportunity is.

Plan

A prioritized roadmap with clear owners, timelines, and the metrics we'll be judged on.

Build

Campaigns, sites, and apps get built, tested, and refined by senior specialists — not juniors learning on your dime.

Launch

A structured go-live with monitoring in place from hour one, not week three.

Grow

Ongoing optimization based on real performance data, reported in plain language every month.

Inside This Service

Reporting You Can Actually Use

No exported spreadsheets full of jargon — clear numbers tied to cost and conversions.

Cost-Per-Acquisition

The number that actually matters, tracked campaign by campaign.

Spend Efficiency

Budget reallocated monthly toward the best-performing campaigns.

Quality Score Trends

Ad relevance and landing page experience tracked over time.

Plain-Language Summaries

A monthly review that explains the 'why', not just the numbers.

FAQ

Frequently Asked Questions

We work with a range of budgets, but we'll be upfront if your current spend is too low for the campaign types you want.
We audit existing accounts first — sometimes the structure is salvageable, sometimes a rebuild is faster than repairing it.
Weekly, at minimum, with deeper structural reviews monthly.
Yes, including feed management to keep product data accurate.

Ready for Ads That Are Actually Accountable?

Share your current spend and targets — we'll tell you honestly if we can improve on it.